We are a print shop, so naturally you expect that a company
who does full color printing is going to endorse print materials over the internet.
You would be right, however, we also believe in the power of social media and internet
presence. With the internet, we are able to convey our philosophy, our pricing
and our services like catalog printing
and magazine
printing. There is no doubt that the internet is a powerful tool for
marketing. It is not the only tool. Print media and television are still the
number one tools for conveying a message to the public. How many times have you
been in a grocery store and picked up the real estate guide to read? When you
go to a hotel or doctor's office and there are menus and brochures, do you not
still read them? We use the internet to market our business, but we still
believe in radio, television, brochures, and other “old school” approaches to
reaching our customer base. The truth is that most humans are visual and are
able to retain that information which they see and touch over that which they
hear. Brochures
and other print materials provide that to potential clients in that they can be
eye-catching and portable.
To make print material campaigns a success is being able to
use them to inform and engage, which means that you need well-written copy to
go in them; and, have colorful and eye-catching images that support the wording
you are using to reach out to your customer base. While we cannot help you with
writing the copy, we can help you design and utilize the space and images to
your advantage.
Here at The
Printers Printer, we have spent a career producing brochures of all types,
from tri-folds to die-cut gate folds. Our brochures are elegant, vibrant and
the best of breed whether we are producing a simple text weight or a photo
heavy gloss stock brochure. We know how to take what you give us and turn it
into something the consumer will remember.