Brochures Are Still Effective Marketing Tools

We are a print shop, so naturally you expect that a company who does full color printing is going to endorse print materials over the internet. You would be right, however, we also believe in the power of social media and internet presence. With the internet, we are able to convey our philosophy, our pricing and our services like catalog printing and magazine printing. There is no doubt that the internet is a powerful tool for marketing. It is not the only tool. Print media and television are still the number one tools for conveying a message to the public. How many times have you been in a grocery store and picked up the real estate guide to read? When you go to a hotel or doctor's office and there are menus and brochures, do you not still read them? We use the internet to market our business, but we still believe in radio, television, brochures, and other “old school” approaches to reaching our customer base. The truth is that most humans are visual and are able to retain that information which they see and touch over that which they hear. Brochures and other print materials provide that to potential clients in that they can be eye-catching and portable.

To make print material campaigns a success is being able to use them to inform and engage, which means that you need well-written copy to go in them; and, have colorful and eye-catching images that support the wording you are using to reach out to your customer base. While we cannot help you with writing the copy, we can help you design and utilize the space and images to your advantage. 

Here at The Printers Printer, we have spent a career producing brochures of all types, from tri-folds to die-cut gate folds. Our brochures are elegant, vibrant and the best of breed whether we are producing a simple text weight or a photo heavy gloss stock brochure. We know how to take what you give us and turn it into something the consumer will remember.

Direct Mail Marketing: Still Effective in the Social Media World

Research has proven that direct mail is still effective even in a B2B world of online markets, social media and mobile apps. People still look at mail; and, if that mail is attractive and engaging, people respond. According to marketing surveys, consumers are more likely to visit a website based on direct mail over email marketing. So what does that mean to the printed world? That means that you must continue to engage your customer base with direct, insightful and aesthetically-pleasing campaigns. 

It is important to create your mail marketing materials and other printed materials with the type of  personalization that will make the potential customer remember you specifically in order to maximize the rate of response. Why waste money on flyers that won't provide returns? It is better to spend more on fewer flyers done well than to put out more that won't produce the desired results. When you choose price over style and quality, you won't see the same rate of return. We can help you find that balance you need and stylize your campaign in such a way as to see results. More color, more images—these things make a difference to the consumer. Here at The Printer's Printer, we want to help you be successful because when you are successful, so are we.

Full color printing is what we do and we do it well here. Having been in the business for years, we can make recommendations for your business that work. Whether we are looking at wide format printing, large format printing, magazine printing, or mailers—we can help you create the perfect means of engaging your customer base. We have an “in-house” mailing department, and this makes a huge difference when it comes to these types of campaigns. There is no guesswork involved. We simply know and understand what it takes to create a successful mailer campaign. It is our job to provide you with beautiful mailers that meet your design needs; and, also guide you towards a path of success. 

Our company stands by its reputation of creating high quality printing jobs for all our clients, whether you have a large catalog printing order or magazine printing order, or even just 100 direct mail flyers. We will do our best so that you look your best.

When You Need A Printer In South Florida

From time to time, businesses may need the service of a printer. Many times businesses will need a printer to create professional products which can be used as advertising. Some examples of this include calendar printing and mailer printing. Businesses may also want to showcase their products to prospective customers. In this case, a business may want catalog printing services or magazine printing services.

Calendar printing services are in high demand. Calendars can be used to give to prospective customers or they can be sent to customers during the holidays as a small thank you gift. Magnetic calendars can be hung on a refrigerator or a desk in the office.

Catalog printing is another service that is high in demand. Catalogs can be full color, glossy, or even black and white. In some cases, catalogs are quite large and showcase all the products and services a business offers. In other cases, catalogs may just advertise clearance items.

Mailer printing is a common thing as well. Businesses may have mailers printed which can then be sent to customers in certain areas or zip codes. Mailers can be black and white or glossy. In some cases, mailers may be included in a packet that is sent advertising the services of numerous area businesses.

Magazine printing is less commonly used for advertising purposes, but it is still popular. Businesses may print magazines in order to inform customers of important information or as a way to keep in touch with customers. One example of this is auto club magazines. These magazines are sent out several times a year and include valuable information for members. The information included in the magazine may cover travel destinations, new vehicle laws or information on keeping your vehicle in top condition.

As you can see, there are many reasons why a business may need the services of a qualified and experienced printer.

The Best South Florida Commercial Printing Solution

There are many reasons to use a local printing company instead of trying to print at home. Even if it is your company that needs printing, using a professional printer can save money and the valuable time of company employees.

Calendar Printing

A calendar can be a wonderful promotional item to hand out to your customers at Christmas to thank them for a successful year of doing business together. However, you want the calendar to appear professional. Trying to print these in house can be time consuming and the finished product might look like it was not professional done. We have all the equipment and training to create a calendar that you will be proud to hand out to existing and potential clients.

Catalog Printing

If you are printing catalogs to send out to your clients, you want them to represent your company and products in the best light possible. We are ready to help you present your company as a professional business that people will trust for all of their needs. Our catalog printing services can handle any size run from 50 catalogs to 5,000. We can print both color and black and white catalogs to meet your needs and fit within your budget.

Mailer Printing

There are many reasons to send a mailer. Whether your company is advertising a sale or new product or your school wants to send out a monthly newsletter, we have you covered. We can print a mailer that meets all the requirements of the local post office. These mailers can be black and white or color. They can be text heavy or graphics heavy. We can help you plan your mailer campaign by providing you with print deadlines that you can count on.

Magazine Printing

We are ready to help you get a weekly, monthly, or annual magazine out to your customers. We can save you the hassle of trying to print and bind your magazine in house, giving it that professional look that you want. We have all the equipment and skills to get the job done right the first time and on your printing schedule.

Contact The Printers Printer today for your FREE quote!

Get in the Know With Our Services

Services

We specialize in quality wholesale 40 inch commercial printing, binding, mailing and UV coating to the trade. Our 40 inch presses run in tandem on multiple shifts producing small, medium to large runs.

We are committed to your success on each project and fully understand your outsourcing needs. We strive to be your large press vendor. All of our quality work is confidential and guaranteed.

* We do not gang run, digital or quick print.
CONFIDENTIALITY GUARANTEED
You can feel confident and trust your jobs in our care:

“The Printers Printer” guarantee confidentiality and will protect your account. We will not solicit your account(s) or share any information… GUARANTEED.”

Lou Yovino
CEO

Why Trust Us!

The Printers Printer, Quality Printing Since 1987

The Printers Printer, proudly serving the printing trade since 1987. Our 27,000 square foot facility located in Pompano Beach, FL., provides high quality print, bind and mail. Friendly dependable service is what set us apart. All printing is guaranteed and confidential as we consider ourselves your partner in each project. You can trust your most important projects in our care, this is what makes us, “The Printers Printer”.

The Printer’s Printer is a full service print, bind and mail company offering high quality printing products and competitive wholesale pricing to the trade. The Printer’s Printer specializes in 40 inch commercial printing on small, medium and larger runs and serves:

• • Direct Mail Companies
• • Quick Printers
• • Small Commercial Printers
• • Large Commercial Printers

• • Printing Brokers
• • Advertising Agencies
• • Graphic Designers
• • Printing Brokers

• • Publications
• • Magazines
• • And more…

The Printers Printer in South Florida Announces New Heidelberg Speedmaster Perfector

The Printers Printer in South Florida Announces New Heidelberg Speedmaster Perfector

The Printers Printer is proud to announce the newest addition to our family.  Installed, and up and running is a new 8-color 40 inch Heidelberg speedmaster perfector(runs 8/0 or 4/4 one pass).  This new 8 color press runs in tandem w/ our other 8 color press on multiple shifts to produce jobs quickly and w/ a high degree of quality.  Having two 8-color presses perfecting in tandem gives us the production capabilities and sharp pricing structure to compete with web-presses. 

Please contact The Printers Printer today for any of your printing needs.

Direct Mailing: Old Reliable

Despite the evolution of the internet over the past 10 years or so, direct mail is still a relevant form of marketing.  Rather that phase out direct mail companies completely, companies are choosing to integrate other forms of marketing.  SEO, social media and PPC advertising are all relatively new compare to the tried and tested direct mail marketing.

Businesses may be scaling back their print and mailing, but it's still an effective and powerful form of bringing in new clients.  There's a lot of factors that contribute to the success, or the demise of your direct mail campaign.

First you must have a good list of targets.  After you've narrowed your taget audience, you'll need a good custom printer that can actually carry out your printing, design and mail your campaign.  A quick internet search turned up dozens of printing companies, but there only seem to be a few reputable companies that can print and mail.  This is key.  Going with a full service custom printer that can also do the actual mailings may save you a bunch of money.  Most full service printing companies receive bulk mailing rates that they can pass on to their clients.

So it's a good idea to expand you marketing avenues to new and up and coming methods.  But don't neglect the direct mailing, as it's usually the most reliable.

Good luck!