Tuesday, May 1, 2012

Wholesale Printing in Fort Lauderdale


                     We Have The Best Selection In Town!


Summer’s coming and at The Printer’s Printer we know that you will be planning lots of wonderful parties and events!

We Have The Largest Selection of:  Wholesale Stationary - Card Stock - Wholesale Envelopes -  Brochures  –  Postcards – And Posters - In South Florida!

Let our creative team, show you how to make your favorite occasions even more special, with our beautiful selection of products!

Be it a Wedding – A Confirmation – Engagement – New Baby Announcement
New Business – Holiday Gift Card!
Or, even something like a lovely dinner party at your home, the Printer’s Printer can design something wonderful, that will dazzle both you and the recipients that get it!

Did We Mention That We Have The Best Prices In Town? 

Call Us!  Let Us Create Something Elegant & Memorable For That Special Event!

Wednesday, January 11, 2012

Direct Mailing: Old Reliable


Despite the evolution of the internet over the past 10 years or so, direct mail is still a relevant form of marketing.  Rather that phase out direct mail companies completely, companies are choosing to integrate other forms of marketing.  SEO, social media and PPC advertising are all relatively new compare to the tried and tested direct mail marketing.


Businesses may be scaling back their print and mailing, but it's still an effective and powerful form of bringing in new clients.  There's a lot of factors that contribute to the success, or the demise of your direct mail campaign.

First you must have a good list of targets.  After you've narrowed your taget audience, you'll need a good custom printer that can actually carry out your printing, design and mail your campaign.  A quick internet search turned up dozens of printing companies, but there only seem to be a few reputable companies that can print and mail.  This is key.  Going with a full service custom printer that can also do the actual mailings may save you a bunch of money.  Most full service printing companies receive bulk mailing rates that they can pass on to their clients.

So it's a good idea to expand you marketing avenues to new and up and coming methods.  But don't neglect the direct mailing, as it's usually the most reliable.

Good luck!