Wednesday, January 11, 2012

Direct Mailing: Old Reliable

Despite the evolution of the internet over the past 10 years or so, direct mail is still a relevant form of marketing.  Rather that phase out direct mail companies completely, companies are choosing to integrate other forms of marketing.  SEO, social media and PPC advertising are all relatively new compare to the tried and tested direct mail marketing.

Businesses may be scaling back their print and mailing, but it's still an effective and powerful form of bringing in new clients.  There's a lot of factors that contribute to the success, or the demise of your direct mail campaign.

First you must have a good list of targets.  After you've narrowed your taget audience, you'll need a good custom printer that can actually carry out your printing, design and mail your campaign.  A quick internet search turned up dozens of printing companies, but there only seem to be a few reputable companies that can print and mail.  This is key.  Going with a full service custom printer that can also do the actual mailings may save you a bunch of money.  Most full service printing companies receive bulk mailing rates that they can pass on to their clients.

So it's a good idea to expand you marketing avenues to new and up and coming methods.  But don't neglect the direct mailing, as it's usually the most reliable.

Good luck!