Thursday, October 16, 2014

Brochures Are Still Effective Marketing Tools

We are a print shop, so naturally you expect that a company who does full color printing is going to endorse print materials over the internet. You would be right, however, we also believe in the power of social media and internet presence. With the internet, we are able to convey our philosophy, our pricing and our services like catalog printing and magazine printing. There is no doubt that the internet is a powerful tool for marketing. It is not the only tool. Print media and television are still the number one tools for conveying a message to the public. How many times have you been in a grocery store and picked up the real estate guide to read? When you go to a hotel or doctor's office and there are menus and brochures, do you not still read them? We use the internet to market our business, but we still believe in radio, television, brochures, and other “old school” approaches to reaching our customer base. The truth is that most humans are visual and are able to retain that information which they see and touch over that which they hear. Brochures and other print materials provide that to potential clients in that they can be eye-catching and portable.

To make print material campaigns a success is being able to use them to inform and engage, which means that you need well-written copy to go in them; and, have colorful and eye-catching images that support the wording you are using to reach out to your customer base. While we cannot help you with writing the copy, we can help you design and utilize the space and images to your advantage. 

Here at The Printers Printer, we have spent a career producing brochures of all types, from tri-folds to die-cut gate folds. Our brochures are elegant, vibrant and the best of breed whether we are producing a simple text weight or a photo heavy gloss stock brochure. We know how to take what you give us and turn it into something the consumer will remember.

Wednesday, October 15, 2014

Direct Mail Marketing: Still Effective in the Social Media World

Research has proven that direct mail is still effective even in a B2B world of online markets, social media and mobile apps. People still look at mail; and, if that mail is attractive and engaging, people respond. According to marketing surveys, consumers are more likely to visit a website based on direct mail over email marketing. So what does that mean to the printed world? That means that you must continue to engage your customer base with direct, insightful and aesthetically-pleasing campaigns. 

It is important to create your mail marketing materials and other printed materials with the type of  personalization that will make the potential customer remember you specifically in order to maximize the rate of response. Why waste money on flyers that won't provide returns? It is better to spend more on fewer flyers done well than to put out more that won't produce the desired results. When you choose price over style and quality, you won't see the same rate of return. We can help you find that balance you need and stylize your campaign in such a way as to see results. More color, more images—these things make a difference to the consumer. Here at The Printer's Printer, we want to help you be successful because when you are successful, so are we.

Full color printing is what we do and we do it well here. Having been in the business for years, we can make recommendations for your business that work. Whether we are looking at wide format printing, large format printing, magazine printing, or mailers—we can help you create the perfect means of engaging your customer base. We have an “in-house” mailing department, and this makes a huge difference when it comes to these types of campaigns. There is no guesswork involved. We simply know and understand what it takes to create a successful mailer campaign. It is our job to provide you with beautiful mailers that meet your design needs; and, also guide you towards a path of success. 

Our company stands by its reputation of creating high quality printing jobs for all our clients, whether you have a large catalog printing order or magazine printing order, or even just 100 direct mail flyers. We will do our best so that you look your best.